The Nature of the Creutzfeldt-Jakob Disease Essay -- Exploratory Essay

The Nature of the Creutzfeldt-Jakob Disease   Dementia is generally viewed as one of the potential consequences of aging.  Its belongings are sad and colossally debilitating for the patient just as their family and friends.  There are numerous elements to consider.  What might be the best treatment plan for my cherished one?  Who might think about them?  These are on the whole troublesome choices that sway the patient and family for quite a long time to come.  But imagine a scenario where you just had a couple of months to make these decisions?  What if all your adored one had was a couple of exceptionally brief a long time before they were gone?  In Creutzfeldt-Jakob Disease (CJD), the circumstance is only that.  With no known reason or fix, CJD takes the patient and family totally by surprise.  Time is valuable when you see new changes emerging for a long time in regions, for example, development, discourse and cognition.  How wo uld you be able to make them as agreeable as posssible?  What could have caused these unexpected changes?  What treatment choices do you have in such a brief time of time?  in particular will my adored one have the option to communicate their requirements to me.      Creutzfeldt-Jakob is viewed as a transmissible dementia or transmissible spongiform encephalopathy, which implies that the spread of the malady is like that of viruses.  Further investigations have demonstrated that rather than an infection, Creutzfeldt-Jakob Disease or CJD, is viewed as brought about by a proteinaceous contamination operator or prion (Asher et al, 2000) that assaults nerve cells causing vacuolization, the arrangement of gaps in the cell, and inevitably cell death.  To date there are no powerful screenin... ...mineral to be learned.  The significant factor over the span of CJD is the patient.  We as Speech Pathologists must ask ourselves a couple questions.  Was the eventual benefits of the patient met for whatever length of time that they could have been?  Was the family mindful of any help and local gatherings accessible to them during this troublesome time?  If we as SLP's can respond to these inquiries with a truly, at that point we have carried out our responsibilities indeed.  To the individuals who involoved with CJD, thank you.  Because of the scientists, specialists, and groups of CJD patients, we have the information we have today.  This information will keep on developing, giving tests, screening measures and possibly sometime a cure.  To live with the expectation that one day someone else won't need to suffer what distresses you have can be an extraordinary motivation.  &nb sp;

Refutation of the Myth Theory Essay

Nullification of the Myth Theory Essay Nullification of the Myth Theory Essay This is a free example article on Refutation of the Myth Theory: The revival of Jesus Christ is the most discussed recorded occasion the world will ever observe. For the individuals who have confidence in the revival, their expectation and joy is embodied inside the declarations of the Bible. For the individuals who dismiss it, their expectation and satisfaction exists by invalidating the proof of the adherents. The truth of the matter is straightforward †invalidating the revival implies discrediting Christianity. It is in this manner no big surprise why the adherents are playing safeguard as rash and blazon minds attempt to close down the way to Christianity. The four primary speculations set down to refute the restoration are the swoon hypothesis, mental trip hypothesis, legend hypothesis, and the paranoid notion. Utilizing the similarity of a toxophilite and his bows, it is dependent upon strong and steadfast Christians to counter the penetrating cases the non-devotees fire endeavoring to hit the bulls-eye †the center of Christianity. The most captivating of the non-devotees speculations is the fantasy hypothesis. It accounts as a post-innovator connection of the mind flight and paranoid idea, and is the acknowledged ‘standard line of liberal theology.’ I chose to pick the nullification of the fantasy hypothesis for the substance and proof contended is the most true and goal of the considerable number of speculations. Additionally, it is the most fascinating and investigates a more extensive base than different speculations. The primary contention against the legend hypothesis is that the Gospel is ‘clearly not the same as the style of all myths.’ Christians are utilizing the way that everything in the good book is interconnected, with no misrepresented occasions. Additionally, the measure of detail and at times insignificant (however succinct) realities, recommends the terse style of the Bible concedes from the standard verbose style of fantasy. Yet, the most stunning actuality is simply the mindfulness that the Bible was set in the genuine Palestine, and all subtleties are reasonable. Connecting to the primary contention, the subsequent contention rotates around the way that there was insufficient time for a legend to create. The adherents contend from a position that printed legendary material about Christ would be questioned by observers. Julius Muller sums up this contention by saying: â€Å"One can't envision how such a progression of legends could emerge in an authentic age, get all inclusive regard, and supersede the verifiable memory of the genuine character [Jesus]†¦if observers were as yet close by who could be addressed regarding reality of the recorded marvels.† After the subsequent contention, I accept the accompanying three contentions similarly come up short on the proof introduced in the initial two contentions. The third contention is based around the way that the fantasy hypothesis nearly needs proof. In any case, asking any history specialist, they will disclose to you that the measure of proof doesn’t matter, yet what the proof is. In this way, the third hypothesis is simply relocation. The fourth hypothesis spins around a ‘little detail’ that the societal position of ladies bound their capacity to give true proof. It expresses that the principal observers of the restoration where ladies. The way that these announcements were accepted, and not dismissed as rough information, in this manner suggests the realness of the occasions. This factious base is incredibly fortuitous and excessively far-brought to be accepted. Correspondingly, the fifth contention does not have a true base. The contention is held together by an expression in 2 Peter 1:16, which denies the mythic understanding. It says that once the ‘New Testament recognizes fantasy from truth, it turns into a falsehood if the revival isn't fact.’ The contentious base for this hypothesis exists in the proof of the mental trip and paranoid idea, and by and by, is to outlandish to be accepted. The last case introduced in nullification of the legend hypothesis, is that the Gospels are true and hold a high level of uprightness. Utilizing a layout from Knowing the Truth About the Resurrection by Craig, the devotees demonstrate the genuineness of the pupils composing and the honesty of the ‘Word of God’ also. What I have drawn from breaking down the invalidation of the legend hypothesis is that it is incredibly objective, barring contentions three, four and five. The primary contentions introduced are sound and supported with solid verifiable proof, and invalidate the fantasy hypothesis. In any case, the consideration of lacking contentions cuts down the general unwavering quality of the nullification, for those contentions are excessively fortuitous. ______________ is an expert article composing administration which can give secondary school, school and college understudies with 100% unique specially composed papers, look into papers, research projects, papers, courseworks, schoolworks, book audits, book reports, lab reports, activities, introductions and different assignments of top quality. In excess of 700 expert Ph.D. furthermore, Master’s scholastic authors. 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How far can conceptual tools such as carrying capacity, limits of Assignment

How far can calculated apparatuses, for example, conveying limit, cutoff points of satisfactory change and ecological effect appraisal really - Assignment Example The WTO, World Tourism Organization, characterizes visitors as individuals who travel to and remain in places outside their standard condition for more than twenty-four (24) hours and not more than one successive year for relaxation, business and different purposes not identified with the activity of a movement compensated from inside the spot visited(emoiz.com). Along these lines, mankind’s interest with encountering the obscure, combined with upgrades in innovation and rising ways of life around the globe have guaranteed that travel industry has permeated into each layer of society, and brought about fast development of that industry. Notwithstanding, the travel industry to see and respect indigenous habitat and normal miracles (aside from the man-made ones) has begun having significant negative effects on the regular habitats, in any event, prompting sizable annihilations. These decimations harms those normal miracles, yet in addition wide scope of vegetation, whose environ ments get pulverized all the while. Along these lines, with the positive movement of the travel industry transforming into a nightmarish action, there have been calls for economical type of the travel industry. As expressed by Hens and Ni (refered to in Nath, 1999) no type of the travel industry exists that doesn't cause ecological pressure, thus the test is to discover far towards supportable the travel industry advancement that orchestrates financial advantages critically with the security of normal assorted variety. Executing manageability in the travel industry includes a progression of steps that must be taken by different partners. To complete that, couple of reasonable instruments can be utilized especially â€Å"Carrying Capacity†, cutoff points of worthy change and natural effect evaluation. Every one of these apparatuses can ensure the earth and its habitants, even while permitting human investigation of the earth as the travel industry. Along these lines, this pape r will talk about how these reasonable instruments can be ideally used to make practical types of the travel industry. â€Å"Carrying Capacity† and how it can assist with making feasible type of the travel industry The term or idea â€Å"â€Å"Carrying Capacity†Ã¢â‚¬  can be utilized in different settings, anyway it fundamentally â€Å"refers to the quantity of people who can be upheld in a given region inside normal asset limits, and without corrupting the regular social, social and financial condition for present and future generations.† (gdrc.org). Each condition including a vacationer domain or spot can have a breaking point on what number of individuals and the amount of their exercises, it can bolster and continue. On the off chance that that breaking point is penetrated and more individuals enter that specific territory, it could prompt insecurity and could make repercussions the previously existing individuals. In spite of the fact that, the â€Å"Car rying Capacity† for any predefined region is certifiably not a fixed one, and it very well may be changed through different methods including innovation, it's anything but a positive advance. Since any change or adjustment of the â€Å"Carrying Capacity† will consistently bring about issues to both the current individuals just as the entering individuals. Any limitation in the assets, when the â€Å"Carrying Capacity† increments past cutoff will prompt deficiency of land, lack of food, or decrease in water quality and accessibility, which will immediately slow down the two kinds of development. (Serenade 2011). In this manner, the vacationer office and the specialists can concoct a speculative â€Å"Carrying Capacit

English Literatures Assignment Essay Example For Students

English Literatures Assignment Essay Priestley structures his play to guarantee that it finishes on a note of high dramatization. How can he guarantee the crowd feels this strain in the last scene of the play? The play of A reviewer calls happens in the lounge area of the Birlings house in Brumley, a mechanical city in the north Midlands. It is a night in spring 1912. The play is about a monitor who goes to the Birling familys house about the passing of a little youngster called Eva smith/Daisy Renton who has recently ended it all. His name is Inspector Goole, and he went to Birling house to explore about this young lady that ended it all. The young lady drank some solid disinfectant and consumed her inner parts out. The controller begins addressing by upsetting a family festivity. The familys name is the Birling. They were praising the commitment of there little girl Sheila Birling who was getting connected to a man called Gerald Croft. They were both rich and privileged family. The characters in An examiner calls are; Arthur Birling and Sybil Birling (guardians of Sheila and Eric). Sheila Birling and Eric Birling are (offspring of Mr Birling and Mrs Birling). Gerald croft is the (fianc㠯⠿â ½ of Sheila). Edna is the (specialist of Birling house). At the ascent of the drapery, the four Birlings and Gerald are situated around at the table and talking about Sheilas commitment with Gerald. The Birling family were hosting a supper gathering. All the characters are feeling upbeat. From the start they were all having a decent supper. They are praising an extraordinary event and they are satisfied with themselves. The Birling family were exceptionally satisfied with Sheila that she is getting connected with to Gerald. Not long before the ringer rings and the controller shows up at Mr Birlings house. The examiner breaks the cheerful state of mind when he shows up at Birlings house. At the point when overseer enters and he educates the Birlings family concerning young ladies who passed on in the hospital, shed gulped a great deal of solid disinfectant and consumed her back to front. He reveals to them that Eva smith is dead. She had taken self destruction. Overseer point to all of them had something going on with Eva Smith. The examiner explores a self destruction in the Birlings house on the grounds that there is by all accounts a ton of reason. He needs to cause the family to acknowledge, what duties they have and that their conduct has an impact on others. The auditor poses bunches of inquiry to the characters. All The characters they turn out that they are all, pretty much answerable for this dreadful demise. Controller starts to solicit each from one of them about their relationship to Eva Smith. The characters start to state what they have done to Eva smith are: Arthur Birling who get sacked from her first occupation since she requested a compensation rise. He is attempting to state that on the off chance that he gave them a compensation rise they before long would request to an ever increasing extent so what he has done is correct. Eva smith worked for Birling and friends, she need into strike to request more cash. The strike starts fizzled. Eva was likewise sacked on the grounds that she was a ring chief. Arthur doesnt anticipate that obligation. Sheila Birling who get her sacked from her subsequent activity. Eva smith change her name to Daisy Renton and starts working at Midlands, a garments shop in December 1910. Toward the finish of January 1911, shes unexpectedly sacked. Sheila undermined not to shop there again if Daisy isnt sacked. Sheila sacked her from second employment since she was irate and desirous. Sheila feels regretful about what she has done on the grounds that she concedes what she has done and she says she will never do it again. Sheila has likewise been changed by the Inspectors examination. .u3d46009258240ef77f4eff6a37fddd21 , .u3d46009258240ef77f4eff6a37fddd21 .postImageUrl , .u3d46009258240ef77f4eff6a37fddd21 .focused content region { min-tallness: 80px; position: relative; } .u3d46009258240ef77f4eff6a37fddd21 , .u3d46009258240ef77f4eff6a37fddd21:hover , .u3d46009258240ef77f4eff6a37fddd21:visited , .u3d46009258240ef77f4eff6a37fddd21:active { border:0!important; } .u3d46009258240ef77f4eff6a37fddd21 .clearfix:after { content: ; show: table; clear: both; } .u3d46009258240ef77f4eff6a37fddd21 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u3d46009258240ef77f4eff6a37fddd21:active , .u3d46009258240ef77f4eff6a37fddd21:hover { haziness: 1; change: obscurity 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .u3d46009258240ef77f4eff6a37fddd21 .focused content zone { width: 100%; position: relative; } .u3d46009258240ef77f4eff6a37fddd21 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content beautification: underline; } .u3d46009258240ef77f4eff6a37fddd21 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u3d46009258240ef77f4eff6a37fddd21 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt range: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u3d46009258240ef77f4eff6a37fddd21:hover .ctaButton { foundation shading: #34495E!important; } .u3d46009258 240ef77f4eff6a37fddd21 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u3d46009258240ef77f4eff6a37fddd21-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u3d46009258240ef77f4eff6a37fddd21:after { content: ; show: square; clear: both; } READ:  In how far do the perspectives on adoration introduced in the play reflect 19 the mentality towards affection the Elizabethan crowd had? EssaySybil Birling works for the Birling for the Brumley womens noble cause association, which helps ladies in trouble, Daisy Renton goes to request help in light of the fact that shes pregnant. Sybil won't help since she calls herself Birling. She likewise thinks shes lying and impolite. She needs to accuse the man whos made her pregnant. Gerald croft knows the Eva smith/Daisy Renton. He meets her in a bar in March 1911. Shes poor and doesnt have cash to eat. They become well disposed and begin to have an unsanctioned romance. He parts of the bargains he never contemplates wedding to a lower class ladies. He encourages her to live cheerfully. He is undertaking with Eva smith/Daisy Renton and misleads his fianc㠯⠿â ½ about this. He doesnt feel awful when Eva smith execute herself. He needs to accept he has nothing to with Eva smith.

Higher Selectivity in College Admissions

Higher Selectivity in College Admissions March 23, 2013 Mark Twain had an applicable quote with respect to how its getting harder and harder to get into college. That would be: Lies, damned lies, and statistics. Theres a post on TIME by Dan Edmonds entitled College Admissions: The Myth of Higher Selectivity in which he dispels a myth weve been dispelling for years with respect to higher selectivity in college admissions. So whats the myth? The myth is that just because admission rates are dropping at various highly selective schools, that doesnt mean theyre getting more difficult to get into. Edmonds also astutely points out that the admission rates at various highly selective colleges actually went up this year (i.e., rose from an admission rate of 10% to 12%). Just because admission rates drop, that doesnt mean its harder to get into the school this year as compared to last year. What if the school did a way better job of encouraging applicants (even unqualified applicants) to apply just to boost their stats? A C student with 2,000 SATs applying to Harvard doesnt make it more difficult for the A student with 2,360 SATs to get in. But Harvard denying that C student helps the universitys adm issions stats. Writes Edmonds on TIME, What many parents and students don’t realize is that increasing numbers of applications isn’t necessarily a sign that it’s harder to get into a selective school; rather, it’s a sign of changes in behavior among high school seniors. More and more people who aren’t necessarily qualified are applying to top schools, inflating the application numbers while not seriously impacting admissions. In fact, it has arguably become easier to get into a selective school, though it may be harder to get into a particular selective school. Well said. Nothing frustrates us more than when parents and students complain that its getting harder and harder to get into a highly selective college. Oh please. It was equally as hard for the student who applied in 2000 as for the student who is applying this year. Theres an old saying: Lies, damned lies, and statistics. Dont let the statistics fool you too. While youre here, check out our compiled Ivy League Statistics.

Organizational Change & Improved Communication - 550 Words

Organizational Change & Improved Communication (Essay Sample) Content: Phase3 -DB Organizational Change Improved Communication[Name][Institute]Discuss differences between supply chain management, customer relationship management and electronic data interchange systemsCustomer relationship management, CRM, is a strategy used by an organization to handle customer interactions, whereby the strategy is "customer-driven and customer-focused" (Villamil, 2014). Some of the key principle of CRM is treating different customers differently, one-to-one relationships between sellers and their customers, maintaining customers who are profitable and maximizing lifetime revenue from the profitable customers. There are various principles that CRM relies on. For instance, it is obviously easier to sell to an existing customer than a new one. Increasing the rate of customer retention would definitely increase profits. CRM also observes that when complaints of customers are solved, there would be higher chances of ensuring that such customers would be mai ntained.On the other hand, supply chain management is "the function of organizing, planning, and optimizing activities in a supply chain" (Villamil, 2014). As such, this definition shows that supply chain management involves organizing, planning and optimizing the flow of information, materials, and services. This flow is usually from suppliers of raw materials, to factories and warehouses, and finally to customers.Finally but not least, electronic data interchange systems, EDIs, are "communication standards that enable partners in business to exchange documents electronically" (Villamil, 2014). This means that if a company may desire to send documents such as purchase orders to another company, EDI standards can be used, meaning documents will be sent electronically.The key differences between customer relationship management, supply chain management, and electronic data interchange systems that have been derived from the discussion above would be easily outlined in a table as foll ows:Customer relationship management Supply chain management Electronic data interchange systems Involves interaction between sellers and customers Involves managing the flow of raw materials, production, and sale of end product to customers Involves sharing documents electronically between companies Discuss the impact of each system on an organizationà ¢Ã¢â€š ¬s ability to fulfill transactions with suppliers and customers successfullyTo start with, CRM ensures there is successful fulfillment of transactions with customers and suppliers through understanding and influencing behaviors of customers to ensure they are satisfied and retained. This means that CRM is beneficial in the sense that it can ensure the relationship between customers and companies is improved and thus increase revenue (Talasi, 2007). On the other hand, supply chain management ensures that there is good management of customer needs and good management of communicating demands to a supplier. This is beneficial as it ensures successful transactions with customers and suppliers while reducing waste, thereby increasing revenue. Finally but not least, EDIs ensure that there is there is increased speed in movement of commercial data as data is shared electronically. This means there are successful transactions with customers and suppliers.What is the impact of implementing SEO plan and a performance tracking method in monitoring customer engagement?Customer engagement relates to building upon relationships between customers and businesses while establishing high-value and new customer relationships (Lacey, 2013). In any business, customer engagement is of uttermost importance in ensuring its success. As such, it is necessary to implement an SEO plan and method of tracking performance to monitor customer engagement. The impact this has in monitoring customer engagement is that ...

Attraction in Social Psychology - 2034 Words

Attraction in Social Psychology PSY 326 Introduction: Attraction in Social Psychology is one of the key areas where there is still research going on to understand what are the various elements in a human that makes him/her to behave in a specific manner how these variations are processed by the brain. The importance of this research paper is mainly to explain the basic psychological functions that are mainly concerned with the element of ‘attraction’ in Psychology to analyze the statistical data available. So what are the various elements that cause attraction? Do these interests or aspects vary with change in age? Are they different with respect to the geographical areas? What attracts people in selecting another as a mate and†¦show more content†¦They indiscriminately disclose their personal feelings without taking into consideration the partner’s identity and responses; display argumentative and over-controlling responses towards romantic partners; rely on strategies that aggrandize rather than reduce interpersonal conflicts; and elicit negative responses from partners. Overall, anxious-ambivalent persons’ pattern of interpersonal behaviors reflects a demand of compulsive attachment from others, which may create relational tension, may result in the breaking-up of the relationship, and may exacerbate their basic insecurity and fear of rejection. Cross-Cultural Case Study on Attractiveness: Although the effects of attractiveness and physical appearance on the formation of positive impressions are well documented in the mainstream psychological literature, cultures clearly differ on the meaning and definition of attractiveness. Beauty is a relative judgment, and people of different cultures can have quite different concepts of what is beautiful and what is not. Cultural differences in the definition of attractiveness, in turn, can influence the formation Of impressions. Daibo, Murasawa, and Chou (1994) – some of the well-known experimental psychologists , for example, compared judgments of physical attractiveness made by Japanese and Koreans. They showed male and female university students in both countries slides of Japanese and Korean females and asked them toShow MoreRelatedSocial Psychology : Attraction Of Friends And Romantic Partners1148 Words   |  5 PagesIn social psychology, attraction is defined as the natural feeling of being drawn to other individuals and desiring their company. This is usually due to having high interest in them. There are many forms to attraction such as love, liking, lust, friendship, and admiration. There are many factors that influence who we are attracted to as friends and romantic partners. One common influence is through similarity. We tend to be attracted to people due to similar personalities, political views, sexRead MoreWhat Does A Social Psychology Research Tell Us About Factors That Enhance Or Deter Attraction?788 Words   |  4 PagesResearch Topic What does recent social psychology research tell us about factors that enhance or deter attraction to others? Are people predictable on any of these contributing factors? Are there attraction factors that are universally the same? Explain. Are their differences in friend attraction and romantic attraction? Why? How does attraction differ by age and/or gender? Provide examples. Are these individual and/or linked to the cultural context? What does the empirical literature tell us aboutRead MoreAttraction: Love and Physical Attractiveness Essay1169 Words   |  5 Pagesï » ¿ Attraction J A S PSY301: Social Psychology Robin Friedman 10/21/13 When it comes to attraction, a variety of simple factors play a significant role in whom we as people come to like. Things as basic as proximity, looks, similarity, and even the difficulty of the pursuit all affect a person’s overall attractiveness. This paper will discuss how these factors are attributed to attraction and why human nature demands bonding and relationships. People are drawnRead MoreSocial Psychology Paper Scenario – PSY120916 Words   |  4 Pagesï » ¿Social Psychology Paper Scenario - PSY120 â€Å"Social influence effects of the presence of others in the way people think, feel, and behave† (Kowalski Westen, 2005). 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This null finding does not support the school of thought that opinions are formed based solely on race. Some researchers have challenged Norton, Frost, and Ariely’s findings because their data is thought to be inaccurate for real-life situations. Ullrich, Krueger, Brod, and Groschupf published their response to the â€Å"less is more† finding, stating that while their hypothesis worked inRead MoreScientific Perspective on Attraction Essays909 Words   |  4 PagesDictionary (n.d.), attraction is referred to as allurement or enticement, or in physics terms, a magnetic force between oppositely charged bodies that draws them together. But in a field that is not tangible, such as social psychology, defining attraction is a bit more complex, as there is no magnetic force between humans. There are often no words to explain why one becomes attracted to a specif ic individual. Psychologists have proposed five factors that best determine attractions. These factorsRead MoreEssay about Attitudes and their Influence on Physical Attraction823 Words   |  4 Pagestotally turned off. After the first impression and physical observation, however, what else influences the attraction of another? Research shows that there is more to attraction than what is seen on the physical surface, suggesting that it depends on a combination of physical proximity (Priest Sawyer, 1967), attitude similarity (Insko, Thompson, Stroebe, Shaud, Pinner, Layton, 1971), social status (Singh, Yeo, Lin, Tan, 2007), and even narcism ( English Reader, 1947). All of these factors

Impact Of Enlightenment Ideas On The French Revolution

How Enlightenment Ideas Impacted the French Revolution? Towards the end of the 18th century, almost all of Europe had gone through a period called the Enlightenment. Enlightenment thinkers, and philosophers, promoted reason and human freedom over tradition and religion. France had one of the bloodiest Enlightenment periods in history because they used the ideas of John Lockes Natural Rights, Jean-Jacques Rousseau’s Social Contract, and Voltaire (Franà §ois-Marie Arouet) teaching of Freedom of Speech and morphed it into the French Revolution. In 1762, a Francophone Genevan philosopher and writer, Jean-Jacques Rousseau, wrote a book called, â€Å"Social Contract†. In his book, he wrote about an official agreement signed by the leader†¦show more content†¦In 1759, Franà §ois-Marie Arouet (Voltaire), a political satirist and French writer, wrote a book called, â€Å"Candide† which inspired the Storming of the Bastille. The Storming of the Bastille occurr ed in Bastille, Paris, France, on 14 July 1789. The fortress, armory, and prison known as the Bastille, symbolized King Louis XIV failed to rule over its people that also held political prisoners. The Candide by Voltaire explained the idea of freedom of speech in a love story, explaining it through his characters Candide and Cunà ©gonde: â€Å"I may not agree with what you say, but I will defend to the death your right to say it† (Document 6). This represents the Storming of the Bastille because when the French citizens formed a mod and went searching for Gunpowder and stormed the Bastille, around 100 people died but still defended their purpose of the French Government. They used Voltaires line by, â€Å"I will defend to the death your right to say it,† and applied it to their life to rebel against the government of France. In 1689, John Locke, an English philosopher, and physician wrote a book called, â€Å"The Two Treatises of Government† inspired many count ries to go through a period of Enlightenment with his idea of Natural Rights. Natural Rights helped cause the French Revolution by drafting a document called, The Declaration of the Rights of Man and of theShow MoreRelatedTo What Extent Was The Enlightenment The Main Driving Force Behind The American And French Revolutions?1479 Words   |  6 Pagesfocuses on the causes of Atlantic Revolutions and will explore the question: To what extent was the Enlightenment the main driving force behind the American and French Revolutions? The years 1685 to 1815 (Strayer, 2011) will be the focus of this investigation to allow for an analysis of the Enlightenment ideas’ impact the need for governmental change in the American colonies and France during the eighteenth century, as well as their governmental influences post-revolutions. †¯ The first source whichRead MoreEnlightenment During The French Revolution1423 Words   |  6 Pages Enlightenment during The French Revolution: Two of the Greatest Eras Working Together Without Knowing Molly Dauk Honors World History Mrs. Bartosik May 5, 2017 The Enlightenment and the French Revolution, two of the most enriched periods of history, probably never to be left out of the history books. The French Revolution was influenced greatly by the Age of Reason. The Enlightenment period took place over about three-hundred years, whereas the French Revolution took place for onlyRead MoreFrench Revolution - Montesquieu Voltaire844 Words   |  4 PagesFrench Revolution: The Influences When the Enlightenment occurred, it established some modern-day ideals such as religious toleration, separation of powers, and natural rights. These Enlightened principles eventually spread throughout France, causing the people to question the current state of their society, and ultimately causing the French Revolution. Montesquieu and Voltaire were two very major Enlightenment figures whose beliefs had a huge impact on the French Revolution. The ever-growingRead MoreImpact Of Enlightenment On The French Revolution878 Words   |  4 PagesI agree that the Enlightenment was force for positive change in society. The Enlightenment was one was the most important intellectual movements in History, as it dominated and influenced the way people thought in Europe in the late 17th and 18th centuries. We will look at how it ultimately influenced the American and French Revolution which is still strongly governed by these ideas and principles today. The Age of Enlightenment was a European movement emphasizing reasoning and individualism ratherRead MoreThe French Revolution And The Enlightenment1471 Words   |  6 Pageshands of the people. Through bloodshed, the radical actions of the French Revolution sparked by philosophies of Enlightenment, will impact the future. Historical figures such as Robespierre heading the Great Assembly will drive change in culture through the revolution, in hopes of achieving enlightened societies. The 18th century marks the beginning of modern history. The French revolution playing a role in furthering Enlightenment, will led to a chain of events that will change the course of theRead MoreLiberalism in French Revolution Through Enlightenment1593 Words   |  7 PagesTHE LIBERAL REVOLUTION -UNDER THE IDEA OF ENLIGHTENMENT Dare to know! Have courage to use your own reason!-Kant Contents ENLIGHTENMENT AS AN IDEA: 3 FRENCH SOCIETY: 3 THE LIBERAL REVOLUTION: 3 CRITICISM ON THE IDEA OF LIBERALISM: 4 CONCLUSION 5 BIBLIOGRAPHY 6 ENLIGHTENMENT AS AN IDEA: â€Å"Enlightenment is mans emergence from his self-imposed nonage†¦ Sapere Aude! Dare to Know! Have the courage to use your own understanding is therefore the motto of the EnlightenmentRead MoreThe Enlightenment s Influence On The French Revolution885 Words   |  4 PagesMaheera Syed The Enlightenment’s Influence on the French Revolution No one could have imagined the impact that the Enlightenment would have and its long-lasting effect. The Enlightenment and its ideas became so widespread that they did not only affect France, but many other countries also. The French Revolution was directly inspired and influenced by the Enlightenment. Revolutionaries in France built their cause around the ideals of the Age of Reason. Reason, reform and modernity took hold mainlyRead MoreRole of Ideas in the French and Russian Revolutions1432 Words   |  6 PagesWord Count: 1511 How important was the role of ideas in the outbreak of revolution? When comparing the French Revolution of 1789 and Russian October Revolution of 1917, a series of parallels become evident. Both revolutionary groups became determined with an extensive emergence of new ideas, which captured a strong majority of the respective populations. The importance of the ideas was critical to maintaining a drive for the revolutions considering they acted as a manifestation of what the publicRead MoreOverview of The Enlightenment Essay949 Words   |  4 PagesThe Enlightenment was a period of history throughout the mid-decades of the seventeenth century and during the course of the eighteenth century, in which intense revolutions in science, philosophy, society and politics occurred. This part of history was important because it was an enormous departure from the Middle Ages. Seldom before and after this time, did the Church have as much power as it did during the Enlightenment. There were three main eras of the Enlightenment: The Early EnlightenmentRead Mor eDbq: the Enlightenment Essay1184 Words   |  5 Pages October 11, 2012 DBQ: The Enlightenment The Enlightenment known by many as the Age of Reason was a turning point in history. Man people believe that without the Enlightenment, many of the laws, and rules would exist. For example the United States Declaration of Independence and the Constitution were greatly influenced by the Enlightenment. For example, John Locke, an Enlightenment thinker highly influenced the Declaration of Independence by stating that

Persuasive Essay About American Dream - 950 Words

Miller, Diallo Ms. Mosley 10/19/17 English 111 The American Dream and Where to Find It The American Dream is successful; however, this â€Å"dream† only applies to a select few. To be included in this dream is really challenging. In short, being colored is one disadvantage you can encounter. Also, being a minority does not help the situation. In most cases even being a woman has its problems. This includes white woman too. Being poor is also a huge problem. This condition alone excludes most of the population. The American Dream goes to those who are privileged . When a common pet is given a home and food it is basically guaranteed a good life. Success is promised; even though it s a pet and can only attain a certain amount of success. It†¦show more content†¦In a country like this, growing from being poor to wealthy is extremely hard seeing as how it isn t built for most. It was built by most but wasn t built for most. The poor stay poor and the gap between the rich and people without money just increases. The m iddle class usually does not fare any better in America. The middle class, like the poor minorities, do not usually move up from their current position. This is a problem for those of color. It is no secret that black or minorities are more likely to suffer in an American economy. â€Å" Just as striking,however, is the fact that black children born into middle-quintile families are also twice as likely to be downwardly mobile as middle income whites † (Reeves). Blacks are at a disadvantage in this country when it comes to upward mobility. Whites on average are doing a lot better than other races with an â€Å"average of 57,009†(Perlberg). Blacks are even behind in income. â€Å"Large racial and gender gaps in the U.S. remain, even as they have narrowed in some cases over the years. Among full- and part-time workers in the U.S., blacks in 2015 earned just 75% as much as whites in median hourly earnings and women earned 83% as much as men†(Patten). The gap betwe en whites and minorities in America keep the dream farther and farther away. Since the middle class can t grow it means that in the end the American is a stretch. Wealth in america is only reserved for the top 1%. Even out of those who live in theShow MoreRelatedCritical Response Essay Final - I Have a Dream981 Words   |  4 Pages‘I have a Dream’ – Critical Response Essay ------------------------------------------------- How does ‘I have a Dream’ By Martin Luther King conform to, or deviate from, the conventions of a persuasive speech, and for what purpose? ------------------------------------------------- I have chosen the question â€Å"How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose?† I have decided to analyse Martin Luther King’s classic Civil Rights MovementRead MoreThe Power Of A Word Is Humongous1247 Words   |  5 Pagesknow how to use this weapon to make the world a better place. Persuasive writing is a form of writing the main purpose of which is to persuade readers that the writer’s opinion is correct. But how can you convince anybody through writing? What are the components of the persuasive writing? How is persuasive writing different from verbal persuasion? These are the questions that individuals need to understand in order to succeed in persuasive writing. An ability of human beings to convinceRead MoreRhetoric And Rhetoric - I Have A Dream By Martin Luther King Essay1406 Words   |  6 Pagessocial world. For a long time, the world has been exposed to the persuasive model of rhetoric that has dominated most of the speeches we have had. A different approach to rhetoric has however not received the attention that it deserves. The rhetoric approach is called invitational model of rhetoric. The invitational approach promises to bring more impressive and long term results as opposed to the traditional model of rhetoric. This essay will examine and compare the traditional and the invitationalRead MoreBody Image957 Words   |  4 PagesImage The essay titled â€Å"The Body of the Beholder† by Michele Ingressia from the textbook To the Point is about how black girls and white girls view their bodies. If you were to make a comparison Michele Ingressia says that they view their body images in very different ways. She writes about how black girls don’t mind gaining some weight while white girls do. They are always dieting to have the perfect body but never satisfied with what they have. This essay seems to be a very persuasive becauseRead MoreLeave the Past Behind Essay examples1511 Words   |  7 Pagesover the world now do not think about the painful past, the war or whatsoever anymore; instead, they start to shake hand, make business or lifting embargoes which last decades. In the essay, â€Å"Vietnamese Youths No Longer Look Homeward† which was written by Nancy Wride focuses and reflects on young Vietnamese immigrations’ perspectives about the past and present. The essay is persuasive an d realistic because there are so many interviews of the author with young American Vietnamese. The purpose of WrideRead MoreRhetorical Analysis Of College IsnT For Everyone729 Words   |  3 PagesIn a May 2003 persuasive article published by USA Today titled â€Å"College isn’t for Everyone†, the author W.J. Reeves states â€Å"about 15 million people in America are enrolled in college.† This is a staggering amount considering the fact that many people are in college for all the wrong reasons. About half of the Americans enrolled in college are there because they feel they owe it to their families. Only a small number of Americans in college actually feel it is necessary for successful lives. In thisRead MoreEssay about Hip Hops Betrayal on Black Women1068 Words   |  5 PagesLa Shannon Appleby Baomei Lin ENGL 1123 P18 16 February 2012 Rhetorical Analysis of â€Å"Hip Hop’s Betrayal of Black Women† In â€Å"Hip Hop’s Betrayal of Black Women†, McLune addresses the influence of hip hop’s choice of words towards African American women and females. McLune’s article is written in response to Powell’s opinions in â€Å"Notes of a Hip Hop Head†, along with various other hip hop artists, that black females are the leading cause of poverty and racism why black men undertake racismRead MoreEssay on America, Land of Immigrants746 Words   |  3 Pageson the planet, unless you are a Native American. If we are not native, then where do we come from? Our country was founded by people from across the globe aspiring to become established in America. In the process of doing so, these early immigrants produced the social and cultural framework of life in America. For nearly four hundred years, our nation has continuously had every race, language, and culture contribute to the characterization of being an American. There can be many difficulties forRead MoreAnnotated Bibliography On Juvenile Crime And Sentencing1510 Words   |  7 Pageslong form newspaper article, â€Å"The Prisoner†. The purpose of the essay is to inform the reader about juvenile sentencing and to persuade the audience that there are clear problems with aspects of the U.S. prison system. The article is easily accessible to a large audience because it is online. Hollandsworth takes into account that his audience, mostly consisting of Texas Monthly readers, may already have pre-established notions about the topic, so he considers other sides while still supporting hisRead More Equal Rights for All Essays918 Words   |  4 Pagesof great controversy. Andrew Sullivan addresses this issue in his persuasive essay entitled â€Å"Let Gays Marry.† Sullivan’s essay appeared in Newsweek in June of 1996. Through his problem/solution structure of this essay, Sullivan uses rhetorical appeals to try and persuade the audience to accept gay marriage as a natural part of life. Sullivan, an editor of The New Republic, also wrote Virtually Normal: An Argument about Homosexuality (26). Andrew Sullivan, who is openly gay himself, is

The Gold Mining Industry in South Africa Essay - 1011 Words

Gold mining in South Africa has a large impact on the environment, the economy and social structure in South Africa. The environmental impact of gold mining on the environment includes water, air and noise pollution. The mining industry in South Africa is one of the largest in the world. It provides jobs for hundreds of thousands of people in the mining industry alone. The mining industry also indirectly provides jobs for about 400 000 with the goods and services that the mines require to run successfully. Some of the typical impacts that mining in South Africa has on the environment are that it can lead to a loss of biodiversity because of a transformation in the natural habitats and ecosystems. The mining industry also usually requires†¦show more content†¦The environmental damage a mine causes lasts for a long time, even after the mine has been closed for long the effects can still be seen for example the places where rock has been dumped, the tailings (the material that is left over after the valuable part of the ore from the worthless part.) dams, and the old shafts that have not been removed are likely to have long-term effects. Other side effects of mining such polluted water and solid waste can continue damaging the environment long after the mine has been shut down. Mining can also cause the loss of productive land, air pollution from harmful chemicals released into the air as well as general safety risks that are associated with mining. It can also negatively affect the people living in settlements near the mines. As harmful as gold mining is to everything and everyone around it, it is very important for the economy. South Africa has a large amount of mineral resources and is one of the leading countries when it comes to exporting raw materials. Gold is one of the biggest raw material exports and it makes up a third of all of South Africa’s exports. For over a century South Africa produced more gold than any other country in the world, but in 2007 China took over as the leading gold producer. Gold was once the foundation of South Africa economy, but as the economy has grown it has become less dependent on gold mining. In the 1970’s and 1980’s gold mining was very important to the South African economy, itShow MoreRelatedHeading East From The Netherlands, Dutch Traders (Afrikaners)1149 Words   |  5 Pagesheaded north taking land from indigenous inhabitants and founding their own republics. With the discovery of diamonds and gold, immigration intensified and indigenous inhabitants were expelled from the country now known as South Africa. After the Second South African War (1899-1902), the British and the Afrikaners ruled together starting in 1910 under the Union of South Africa which then became a republic in 1961. In 1948, the Afrikaners- dominated National Party was voted into power which favoredRead Morebenoni executive summary Essay examples615 Words   |  3 Pagesï » ¿ Benoni Executive Summary The â€Å"Benoni Mine Incident† is a situation that encompasses an episodic case of illegal mining that took place in South Africa. A rescue operation was set in motion in February of 2014 at an abandoned mine shaft near Johannesburg in attempt to rescue a number of illegal mine workers. It was first thought they were trapped due to a rockslide, but was later revealed that a rival crew of illegal miners had trapped them in there. In the beginning reports first suggested thatRead MoreTechnological Advancements to the Field of Mining1117 Words   |  4 PagesPart 1 Mining is a process used to extract minerals that cannot be gotten through farming or agricultural techniques. It is the removal of elements found in the earth through several techniques. Some of these elements include Iron ore, copper, gold, silver, oil (crude oil), coal, tin, uranium, etc. Mining is described as the beginning of industrial and technological advancement. Mining started hundreds of years ago. The oldest known cave is the â€Å"Lion Cave† in Swaziland. Swaziland is one of theRead MoreSocio Economic Impacts Of Gold Mining1359 Words   |  6 Pages UNIVERSITY OF GHANA DEPARTMENT OF GEOGRAPHY AND RESOURCE DEVELOPMENT SOCIO-ECONOMIC IMPACTS OF GOLD MINING AT DUNKWA-ON-OFFIN AND IT’S SURROUNDING ENVIRONMENT BY ISHMAEL KWARTENG 10410625 THIS THESIS IS SUBMITTED TO THE UNIVERSITY OF GHANA, LEGON IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF GEOGRAPHY AND RESOURCE DEVELOPMENT DEGREE DECLARATION I declare that this thesis is my own original work undertaken under the supervision of Dr. Emmanuel Attua and of the DepartmentRead MoreThe Impact of Mining4891 Words   |  20 PagesProject Topic 1: What is the Impact of Mining on South Africa and its people? 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Single Party States Notes free essay sample

Single Party States notes From: Topic 3- Themes and Exams Tips Chapter: â€Å"Origins and development of authoritarian and single party states† â€Å"What constitutes an authoritarian or single-party state? † Country or state to be classed as an authoritarian or single party state: * Only one legal political party A leader chosen by or from the military following a revolution * Group or leader that controls the state even though there are existing parties * Jean Kirkpatrick (US ambassador-United Nations) once expressed that authoritarian state was â€Å"better than† a totalitarian state- a chance that it would move towards democracy (p. o. v expressed during the Cold War) Characteristics in common- authoritarian or single-party: * Little-no freedom of speech * No freedom of: * Assembly (government must approve meetings) * To travel abroad No idependent judicial system * All sources of information censored * Any idea against the regime will be harshly punished (op position to them) * â€Å"A leader whose popularity is reinforced by personality cult† Not all states the share charactersistcs some are less oppressive but they all share the strict control over the freedom of the people and use different methods to hold on to power. We will write a custom essay sample on Single Party States Notes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The age of Kings and Emperors ended with WWI 20th century one of the bloodiest century in history- includes 2 major world wars Left and right wing: Left- wing: Describes the single party, leaders and states that are communist or socialist. Example: Nasser, Stalin, Mao, Castro and Neyerere Right wing: Most fascist leaders of the 20th century began their political careers as members of socialist parties. Fascist leaders and states – right wing Examples: Hitler, Mussoluni and Franco Policies supportive of capitalism as an economic system, ultra nationalist, some cases they promoted religion as a way to unite the people. Right wing ideologies| Left wing ideologies| Facism (in Italy and Nazism-Germany) * Socialist (intended to appeal lower classes) * Strongly nationalistic and considered communism to be a threat| * Widespread ideology (20th C) was communism * â€Å"All people are equal† * â€Å"No private property to protect† * Will to bring the ideal state| Socialism: Characteristics: redistribution of wealth through taxation, the state owns the major industries like coal and steel, the state owns the â€Å"mon opolies† such as the water, transportation and communications, free education and health care for all. This criterion became known as ‘welfare state’. (Gov. hould control ensure the basic standard living for al citizens) Stages of communism: 1) Primitive communisms: â€Å"No monopoly over the means of production† 2) Feudalism: â€Å"Agricultural-based communities developed into kingdoms and powerful rulers took ownership of the land and the people who farmed it† 3) Capitalism: â€Å"commercial activities- trading in manufactured goods† 4) Communism: no private properties, people contribute with their skills, taking only what they needed. No laws to protect wealth and property From States, Governments and Ideologies: The State: * Sovereign state: is independent of all others Way in which is governed- Constitution: basic laws- lay down the power and duties of many institutions and officials of government * Rule of law * Arbitrary government * Sovereignty * States -3 kinds: Unitary states, federal and confederations * Held state – embodies the nation and represents it * Monarchy, republic * Legitimacy, device right of kings (constitutional monarchs) president (republic state) Government: * â€Å"Those persons and institution of state which exercise the power in accordance with the constitution† * Head of the state head of the government (prime ministers) * Executive, cabinet Legislative—making laws (unicameral, bicameral) * Separation of powers, presidential system of government, parliamentary system of government Changes of Government By legal means: (elections) majority system and proportional system—coalition By force: rebellion, revolution, provisional government, co nstituent assembly, new constitution, and peaceful revolution Political Ideologies:( framework theories) Implicit ideologies (propaganda designed etc) * Conservatism * Liberalism Reformist Ideologies: critique of existing society, describe the ideal society would be like, prescriptions from the living situation to the ideal * Socialism: reaction to injustices of the capitalist economic system (social democrats, syndicalist, revolutionary socialists) Marxism: â€Å"an industrialized society, the working class would revolt and take over the ruling class, and would in effect, create a classes society * Anarchism: fight against the order, don’t want any authority Incomplete Ideologies: * Racism * Nationalism * Social Darwinism From: Authoritarianism, Fascism and Totalitarianism Authoritarianism,| Fascism| Totalitarianism| * Ruled by threat or fear * â€Å"Black or white† posture (in or out) * Outlawed the opposition * Enforce their control by torture, execution, etc. * Motivated by patriotism * Resorting law and order * Defending country against the threat of Bolshevism * Leading a regeneration of the nation * Employed and censored the media| * Lower middle class radicalism * Deliberate diversion of the workers * Radical populist solution to the problem of restoring the â€Å"hegemony† of the dominant class| * Subordinate all aspects od the individual’s life to the authority of the gov. Official ideology * Single mass party * Terroristic police control of the population * Monopoly control of the media * Monopoly control of the arms * Central control of the economyâ€Å"worthless- creation of Cold War propaganda- designed to tie the Soviet system together with that of the Nazis† – some historians|

Hospital Accreditation Audience

Question: Describe about the Article for Hospital Accreditation Audience. Answer: Performance Assessment of Three Hospitals Performance assessment is the evaluation stage of quality management. Measurement is considered as the central aspect for the improvement of hospital quality as it provides the means for defining the actual activity of the hospitals and compares them with the original targets (Shaw Carter). This helps to identify the improvement opportunities. Data of performance management is judged by comparison of the results to the performance expectations that are internally set and comparison of the results with the achievements of the other facilities (Euro.who.int, 2016). This determines whether the performance is under statistical control. This assignment deals with the comparison of three hospitals in California with respect to the hospital compare website of CMS and the Joint Commission quality check website. Finally, from the consumer standpoint, it will be determined which website is the easiest for the consumers for the purpose of performance assessment. CMS Hospital Compare Website For this assignment, the three hospitals selected are Hoag Memorial Hospital Presbyterian (1), Saddleback Memorial Medical Center (2) and Mission Hospital Regional Medical Center (3). For the process of care measures, it is determined how well a hospital provides patient care and the patient records are converted into percentage or rate for assessing their performance. According to Medicare, the patients who are admitted to the hospitals for the purpose of treatment of their medical problems may sometimes get other complications and serious injurious that might even lead to death. Some patients experience other problems after their discharge that requires re-admission to the hospital. Such events can be avoided and prevented if the best practices are followed for the process of care measures. Two of the aspects are considered here for the complications that include surgical complications and healthcare associated infections. For surgical complications, the rate of complications for t he patients of knee and hip replacements, the value of (1) was not determined as the number of reported cases were too small and for (2) and (3), the rates were similar to the national rate. Figure 1: Rate of Complications for knee and hip replacements Source: Medicare.gov (2016) For healthcare associated infections, the urinary tract infections that is catheter-associated in the selected wards and ICUs, (1) scored the highest rank while (2) and (3) scored similar ranks which were all lower than the national benchmark of 1. Figure 2: Urinary Tract Infection Complications Source: Medicare.gov (2016) The outcome of care measures exhibits the care provided by the hospitals for getting the best results for the patients under certain conditions. This aspect of comparison helps in the understanding of the overall care provided to the patients in accordance with the recommended care by the hospitals. In this regard, stroke care has been compared for the three hospitals and the two parameters assessed were timely stroke care and effective stroke care. For timely stroke care, it was determined how quickly the patients of ischemic stroke received the medication for breaking up the blood clot within three hours of the starting of the symptoms. The scores for (1), (2) and (3) were found to be 98%, 90% and 100% respectively in comparison to the California and National rates of 89% and 84%. Figure 3: Timely Stroke Care Source: Medicare.gov (2016) For effective stroke care, it was determined the how frequently that the patients of ischemic stroke received the prescription medicines for prevention of the complications caused by the blood clots at the time of discharge. For all the three hospitals, the score was 100 against the state and national rates of 99%. Figure 4: Effective Stroke Care Source: Medicare.gov (2016) Regarding the patients experiences, the experiences of the patients are taken into account during their recent hospital stay. One of the aspects compared in this assignment is the rate of the patients who informed that their nurse communicated well every time they required any help. The scores of (1), (2) and three were 78%, 76% and 74% respectively against the state and national scores of 75% and 80%. Figure 5: Patients Experience Source: Medicare.gov (2016) Joint Commission Quality Check Website Quality check lists the accreditation status of the Joint Commission and it is solely for the purposes for comparison. Consumers should not rely on the information provided here for choosing a provider and are recommended for verification of its accuracy. A gold seal declares that quality of care has been emphasized on and the information is passed over to the competitors, staff, patients and the community (Jointcommission.org, 2016). Out of the two hospitals selected in this assignment, Saddleback Memorial Medical Center and Mission Hospital Regional Medical Center received the gold seal. The ratings were found to be quite similar to the CMS site however, they were not elaborate and no graphical representation was present. The reports were in the form of keys and the comparisons of the state and national wise were symbolic, instead of accurate digital representation. Detailed information was available only from the CMS Hospital Compare website as every aspect of patient care was tak en into account while carrying out the comparisons. The Joint Commission Quality Check website provided only the general information without any elaborate detailing of the various situations when compared to the CMS website. Consumers Standpoint From the consumer standpoint, it is very much obvious that the CMS Hospital Compare website is the easiest for using for the purpose of performance assessment. This is because of the fact that it provides richer details and with a click on the particular subjects, the consumers are directed to the required information with graphical comparisons in an elaborate and lucid manner. The consumers can measure the quality of the hospitals based on the ratings provided by CMS. Every consumer can have access to the same data that can facilitate the discussions among the stakeholders of healthcare (Ross, 2013). It is beneficial for the healthcare consumers since they are reported and standardized every year and the measures that are not beneficial are withdrawn and uncovered. Improvement is spurred among the rated hospitals in their areas of lacking that provides the consumers with better healthcare services. References Hospital Accreditation Audience | Joint Commission. (2016).Jointcommission.org. Retrieved 28 August 2016, from https://www.jointcommission.org/accreditation/hospital_audience.aspx Hospital performance assessment. (2016).Euro.who.int. Retrieved 27 August 2016, from https://www.euro.who.int/en/health-topics/Health-systems/health-systems-governance/activities/hospital-performance-assessment Medicare Hospital Comparison. (2016).Medicare.gov. Retrieved 27 August 2016, from https://www.medicare.gov/hospitalcompare/compare.html#cmprTab=3vwgrph=0cmprID=050224%2C050603%2C050567cmprDist=18.5%2C2.7%2C4.2dist=25lat=33.6062809lng=-117.6728185loc=92691 Ross, T. K. (2013).Health Care Quality Management: Tools and Applications. John Wiley Sons. Shaw, P. Carter, D (2015).Quality and performance improvement in healthcare.

Nazi Research Experiments Essays - Medical Ethics, Research Ethics

Nazi Research Experiments ?In the interest of...saving lives, is it acceptable to make use of data collected through mutilation, torture, and death? (Campbell, 16)? That is the question which has been rearing its head in scientific research since the end of World War II. As man has sought to quench his thirst for knowledge, lines of ethicality have been drawn to preserve the integrity of science, and provide a framework from which man can improve upon the quality of human life. In Nazi concentration and death camps, the gruesome sibling of science matured. Nazi scientists, physicians, and scholars tore down the ethical framework of science in order to eliminate the genetically inferior, and ultimately, attempt to forge a ?pure' race of ?super-humans'. Members of the Nazi scientific community were to serve as ?alert biological soldiers? (Crum, 33). These ?soldiers' conducted research on non-consenting camp inmates in order to ?demonstrate a hereditary basis for group differences in behavioral and physical char acteristics? in humans (Caplan, 286). The most well known experiments in this regard were the experiments conducted on twins at Auschwitz. The other goal of the Nazi scientists was to provide human data that could be applied to the war effort. Experimentation of this sort mainly probed the extremes, which the human body could tolerate in a hostile environment. The most famous experiment of this sort was the ?Dachau Hypothermia Study.' The rationale of the experiments was as follows: ?A consequence of air combat and air campaigns was that pilots were shot down and landed in cold water. In addition, the German Navy was losing a large number of personnel in the cold North Sea. There were no data available to document how long the downed pilots could survive in the frigid North Sea. The solution to these questions, as well as others, was considered important by certain groups of Nazi administrators and scientists. From a historical point of view, at that time, the number of papers that had been published that dealt with human response to cold water and/or air was very limited...therefore, the German scientists were seeking answers to ?legitimate scientific goals? (Caplan, 98). The last line, ?...German scientists were seeking answers to ?legitimate scientific goals'?, is the statement which is the prime concern of this paper. In order to accomplish their ?goals,' Nazi scientists conducted human experiments, virtually all of which, ended in the subjects' murder. How can answers to ?legitimate scientific goals' be found in murder? Should these experiments even be considered ?science'? Furthermore, should these experiments be allowed to provide quotable data to the modern scientific community? The debate on whether or not science should allow referencing to Nazi data rages. Objectors to using Nazi data, state that by using the data from the Nazis' human experimentation, researchers are not only endorsing, but also encouraging future unethical research. In addition, objectors maintain that the Nazi research was poorly designed and conducted so haphazardly, that it really doesn't even qualify as ?scientific'. They state, ?scientific results depended upon protocols which were soaked in iniquity. In many experiments, it was ?control subjects', denied treatment, who suffered most and died. ?Sample size' meant truck loads of Jews. ?Significance' was an indication of misery, and ?response rate' a measure of torment? (Dixon, 31). Objectors to the use of Nazi research believe that nothing good will come from this research. They believe that using research gathered through murder endorses the methods used in the experiments. If this statement were to be contested, they would argue that to cite research is to say ?I believe in this work'. To believe in research, one must be inclined to repeat the original work and further investigate the topic. Objectors claim that this condition is never satisfied. They state, ?We do not, to be specific, replicate the Nazi experiments. ?We' do not do it. The Nazis did? (Campbell, 18). Objectors believe that a scientist above all else is a human, thus, he must recognize himself as a moral being. Since humans were murdered in these experiments, the data collected should be considered ?tainted'. No moral being should associate with tainted data. Objectors also believe that the methodology of these experiments cannot be considered ?science'. In regard to the infamous hypothermia experiments at Dachau,

How to Write a Sample Essay For Scholarship

How to Write a Sample Essay For ScholarshipYou will want to write a sample essay for scholarship because these will be the first few questions that the reviewers will ask. A scholarship recipient is often very eager to get her or his name on your list. It's a sad reality, but many people who are in need of financial aid have no idea where to turn. A lot of the time, the institutions that award scholarships provide limited information about what you will need to prepare.It can be very frustrating when you are stuck for what to write your initial essays for scholarship. There are many programs out there that help guide you along the way, but when you've been trained, you don't always know what the instructions are.There are many examples of sample essays available online, but you'll need to search for those that are suited for scholarships and how to apply. That means looking for examples that are being used by scholarship recipients as the basis for their essays. This will ensure that you're writing something that you're confident with.By the time you've finished your final draft, it is important to look back at your sample essays as a basis for your final essay for scholarship. This will ensure that you are working with what you know, and nothing more.There are two important steps that you will need to follow. First, find a resource that is well known and reputable. These should be maintained by those who are actively involved in writing and reviewing applications.Second, do not include any sources that you have not read or are unfamiliar with. Do not allow yourself to be swayed by recommendations from family members, friends, or teachers. These are all sources that are rarely trustworthy.An article directory is a good place to start. These will provide the references needed and some key ideas that you will need to apply. Once you have gone through an example essay for scholarship, the guidelines should be clear to you.You may still need to work hard, but the j ob market is currently great. Most companies that have to pay good wages have an easier time finding people who are willing to work than they would have a few years ago. By reading the samples and applying the guidelines, you can be on your way to a great job that will pay you well.

The Coca

The Coca Abstract Coca-Cola Company is a giant corporation that specialises in manufacturing, retailing and marketing of about 500 brands of non-alcoholic beverages.Advertising We will write a custom assessment sample on The Coca-Cola Company’s marketing strategy specifically for you for only $16.05 $11/page Learn More The firm is present in about 200 countries across the world. It adopts a franchised system of distributing its syrup concentrate, which is sold to several bottlers globally. Strategic marketing approaches used by the Coca-Cola Company are aimed to increase consumer awareness and preference for the Company’s non-alcoholic beverages (Silverman, Sprott Pascal, 1999; Jain, Haley, Voola Wickham, 2012). In the light of increased global competition from its competitors, the Company has strategically positioned itself to maintain and increase its market share. In order to make strategic marketing decisions, the Coca-Cola’s marketing team conducts product research aimed to understand customer behaviour towards the company’s brand. This paper defines and analyses the following components that would have an impact on the Company’s marketing strategy: organisation’s capabilities, competition, markets and environments. The Coca-Cola Company’s organisational capabilities Organisational or corporate capabilities refer to the abilities of an organisation to achieve specific goals through a set of processes. First, consumer marketing is a core capability of the Coca-Cola Company that is crucial in shaping the Company’s marketing strategy. Companies make huge marketing investments so as to increase consumer awareness for their brand (Jain et al., 2012). The marketing investments made by the Coca-Cola Company have enabled the Company to achieve sustained market share growth, case volumes, and per capita consumption of its non-alcoholic beverages. The Company develops and implements both loca l and global marketing initiatives using market data obtained through the Company’s interactions with its bottling partners across the world. Research shows that organisations thrive in competitive markets by understanding market trends through consumer communications (Jain et al., 2012). Consumer communications developed by the Company could be vital in understanding the current brand positioning. Second, the Coca-Cola Company has a strong commercial leadership capability across the world. Research demonstrates that business organisations that have sound commercial leadership styles have better chances of thriving in markets characterised by perfect competition. The Coca-Cola Company is keen on understanding the customers’ needs because customers are crucial in distributing its products around the world.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Compa ny ensures that its customers have beverage products and promotional materials all the time. Through this, the Company enhances its value and that of its customers. Through an effective commercial leadership capability, the Company is able to develop unique consumer experiences through unique beverage products and unrivalled delivery systems (Jain et al., 2012). Product merchandising and displays are also used by the Company to develop innovative consumer experiences across the world. To produce the right brands for consumers, the Company jointly implements brand-building initiatives with its customers. The Company further develops and executes marketing strategies at the point of sale by engaging with its customers to understand market needs that vary based on consumer tastes and business environments. Third, the Coca-Cola Company concentrates on its franchise leadership capabilities by ensuring that it gives its bottling partners the opportunity to attain and maintain growth. It h as been shown that business organisations could achieve huge growth trends by empowering their partners. The Coca-Cola Company gives its partners a chance to grow and expand by supporting initiatives that are geared towards fulfilling dynamic customer needs and tastes. By working with its bottling partners, the Company identifies needs that are crucial in achieving business efficiencies. In fact, it has been shown that the Coca-Cola Company has one of the best business franchising practices across the world. Its partners are crucial in producing differentiated products and product packages that are aligned with product channels and consumers. The company also designs unique models for different beverages in certain markets to maintain the value created by its partners. The Coca-Cola Company should strive to establish a distribution network that correlates with its size and business systems in order to gain and maintain a competitive advantage (Werther Jr Chandler, 2005). Competitio n Business organisations perform uniquely in the business world and gain competitive advantage by analysing competition within markets. The Coca-Cola Company is the leading beverage company in the world, and it faces stiff competition from both emerging and established business organisations specialising in beverages. The business organisations are both local and multinational firms. Companies in the beverage industry deal with the following competitive products: Sparkling beverages, Ready-to-drink juices Dilutables. Performance enhancing drinks Functional drinks Waters (packaged and flavoured drinks) Dairy-based drinks The beverages are purchased by consumers in ready-to-drink and other forms. The three major competitors of the Coca-Cola Company are PepsiCo, Inc., Nestle S.A. and Dr Pepper Snapple Group, Inc. PepsiCo, Inc. is the major competitor of the Coca-Cola Company (Johnson Peppas, 2003).Advertising We will write a custom assessment sample on The Coca-Cola Companyà ¢â‚¬â„¢s marketing strategy specifically for you for only $16.05 $11/page Learn More Beer firms are the major competitors of the Company in some markets. The Company also faces stiff competition from local retail businesses that have established local markets. For the Company to thrive in such markets, it adopts strategic marketing approaches to gain competitive advantage. Such marketing approaches are geared towards outshining the local retailers that have established local beverage brands. For any company to thrive in a market that is characterised by local established businesses, it has to develop strategic marketing and advertising initiatives that would be superior to those used by the local firms (Johnson Peppas, 2003). The initiatives would involve developing excellent product displays that would attract consumers of the existing products in the local market. A firm would also offer products of similar quality to those marketed by its rivals at lower prices . The marketing team of the Coca-Cola Company should use the SWOT analysis to come up with an effective marketing strategy (Jain et al., 2012). One of the strengths of the Coca-Cola Company is its incomparable popularity. The Company’s brand is printed on billboards, T-shirts, among other advertising materials. It has an easily recognisable branding that has gone a long way in attracting consumers across the world. Coca-Cola Company has an advantage of customer loyalty that has enabled the company to make huge profits over the years. In fact, the Company has been able to achieve the 80/20 rule. In this scenario, the company achieves 80% of its profit from 20% of its consumers who are loyal to its beverage products. One of the weaknesses of the Coca-Cola Company is the unpopularity of some of its beverage products. Beverage products like Coke and Sprite are very popular across the world. However, the Company should be concerned about the limited popularity of the over 400 beve rage products it markets. In developing the marketing strategy for the Company, the marketing team should focus on increasing popularity of the other drinks so that the Company’s turnover could increase tremendously. Another weakness of the Company is the issue of health that is associated with some its drinks. For example, Coke has been linked, although not supported through scientific research, with cancer cases. The Coca-Cola Company has some opportunities that it should exploit in order to increase its presence in the market. The Company could increase its turnover by advertising its less popular beverage products. The Company has enough capital to invest in advertising the less popular products. If the less popular drinks could achieve the same sales levels with the popular products, then the company would have excellent performance. Although it could be costly, the firm could plan to buy its competition.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is an opportunity that is always available in the business world. By buying its competitors drinks, the Company could aim to gain competitive advantage and achieve excellent performance (Balmer, 2009). The marketing strategy could also take note of the threats that face the Coca-Cola Company. One of the threats that could have negative impacts on the Coca-Cola Company is health-consciousness among consumers. People across the world are attempting to change their eating and drinking habits in the light of the increasing number of disease conditions associated with various types of food and drinks. Competition is a major threat that could decrease the sales of the Coca-Cola Company. PepsiCo, Inc. is the major competitor of the Coca-Cola Company, and it sells Pepsi drink that is almost similar to the Coke product. Therefore, the Coca-Cola Company needs to view PepsiCo, Inc. as a major threat in the commercial beverage industry. The markets to investigate The Coca-Cola Company shou ld try to investigate emerging markets because they present excellent opportunities for recording impressive sales (Jain et al., 2012). Emerging markets are characterised by rapid growth and industrial activities. Another feature of an emerging market is a high human population that presents ready market for various good and services (Cavusgil, 1997; De Mooij, 2009). On the other hand, established markets have minimal growth rates. However, established markets would have more loyal customers to a product than customers in emerging markets. Emerging global markets are found in China and India. The other emerging markets are found in Sub-Sahara Africa, Russia and Brazil. In 2013, the Coca-Cola Company recorded an impressive jump of 2% in sales, a performance that was mainly attributed to starling performance in the new markets of Sub-Sahara Africa, China, Russia and Brazil. In the second quarter of 2013, sales stagnated in the established markets of North America. The impressive resul ts from the new markets imply that the markets present great potential for growth of the Company. The marketing strategy of the Coca-Cola Company should be redesigned to focus more on the global emerging markets. Some of the emerging markets like the Sub-Sahara Africa have poor infrastructure that is not conducive for viable business operations (Cavusgil, 1997). Thus, entering new markets requires huge capital that is required to start operations from the scratch. However, the Coca-Cola Company is characterised by sound financial strength that could be used to invest heavily in the emerging markets. For the Company to successfully venture into the new markets, it needs to conduct extensive research that would give crucial findings on business issues related to short-term and long-term gains. For example, a company might be the first firm to enter a new market, but other firms would also penetrate the market and present a major threat in the form of competition to the first company. If a company does not find long-term financial gains in a new market, then it should not venture into it because it would incur losses. On the other hand, a firm could enter a new market and strategically position itself. This would be achieved through sound marketing and advertising strategies that would increase brand awareness among consumers. A firm would also have low prices for its products so that most customers would afford. Particularly, emerging markets in Sub-Sahara Africa require low prices of products because the majority consumers are poor (Cavusgil, 1997). In addition, a firm would gain a competitive advantage in a new market by producing and marketing quality products. Consumers in both new and established markets always like the idea of purchasing quality products. The Coca-Cola Company should investigate and enter the global emerging markets by positioning its popular drinks in the markets. Furthermore, the new markets present wonderful opportunities for marketing the company’s less popular beverage drinks. The less popular drinks would be marketed using low-pricing strategies. The Coca-Cola Company has formed excellent franchising networks for the marketing of its beverage products. It would be important for the firm to continue to expand its distribution networks in new markets so that it would continue to grow. The Coca-Cola Company would use business tactics it has used in other emerging markets to gain competitive advantage in new markets in different geographical locations (Harvey, 1995). For example, the Coca-Cola Company would use similar approaches it used to enter the Brazil market in order to enter and grow in Sub-Sahara African markets. The use of the social media for advertising would also have positive impacts on the Company if it concentrates on advertising on platforms like the Facebook and Twitter (Mangold Faulds, 2009; Montgomery Chester, 2009). Environment Both internal and external environments have great impacts on the operations of the Coca-Cola Company and its customers. Firms could control internal environmental factors, but they could do little to change dynamics brought about by external business environmental factors (Walsh, 2005). To address the challenges caused by environmental factors, business organisations conduct an environmental analysis so that they could develop proper systems aimed to enable them to thrive in dynamic business environments (Walsh, 2005). The organisational leadership of the Coca-Cola Company is a vital internal business factor that has helped the firm to be a giant multinational business player. There are many aspects of company leadership that the Coca-Cola Company could use to redefine its marketing strategy. First, communication within a firm is important because it facilitates the speed at which policies and strategic decisions are communicated to all employees. Second, hiring of personnel is crucial because it ensures that the right people to drive the performance of a firm are recruited by the human resources department. Third, placing value on customers has been cited as one of the best approaches to motivating personnel within a firm. In fact, some companies opine that motivated workers could increase sales of a firm’s products rapidly. It has been shown that motivated employees generally produce better results than unmotivated workers. Workers could be motivated through several ways. For example, a firm could adopt excellent salaries for its workers without introducing any form of discrimination in the form of gender, race and other personal characteristics. Fourth, developing clear vision and mission statements of a company goes a long way in helping the firm to thrive in a competitive business environment. The Coca-Cola Company has clear and motivating business statements that the management uses to make effective decisions for the company (Barney, 1995; Kreuter Bernhardt, 2009). PEST analysis could be used to identi fy the political, economical, social and technological factors that have impacted the Coca-Cola Company. These are the external factors that could negatively or positively impact the operation of the Company. Political factors have had great impacts on the profits made by the multinational firm. For instance, the Company was affected by political unrest in some of its international markets. The ease at which a firm could enter emerging markets is based on the political aspects of the markets (Esty Winston, 2009). Changes in laws have impacted the Company in the recent past. For example, laws that increase taxes have made the company incur more costs on operations (Barney, 1995). The increase in the cost of operations has a negative impact on its profits. Economic factors have influenced the Company’s operations in several ways. For example, the economic recession of 2001 made the Company record decreased growth rates in many markets across the world. Global recession trends have negative impacts on most of the business organisations across the world. However, businesses can borrow capital during a recession to invest heavily in other products. The Coca-Cola Company could achieve this by adopting effective research systems. In addition, the company could adopt lower-pricing of its drinks during a recession to ensure that sales do not decrease rapidly (Cavusgil, 1997). Social factors have caused changes in the lifestyle that have negatively impacted the Company. Many persons are adopting healthier lifestyles, and this has led to a decrease in the sales of the non-alcoholic drinks manufactured by the Company (Johnson Peppas, 2003). There is also a social concern that older people are adopting strict lifestyles that are not characterised by consumption of carbonated drinks. In the long run, the lifestyle changes would have many negative impacts on the Company that will culminate in decreased sales. Technological factors play important roles in the operati ons of many organisations in the modern world. The Coca-Cola Company has adopted new technologies in advertising and marketing its products. The company has also purchased new machines in its production units that are characterised by new technologies. This has led to an increase in the volume of drinks that the firm produces in a day. The new technologies have also enabled the firm to adopt cans and plastic bottles that are easier to carry (Besanko, Dranove, Shanley Schaefer, 2009). Conclusion In the light of increased global competition from its competitors, the Coca-Cola Company has strategically positioned itself to maintain and increase its market share. Strategic marketing approaches used by the Coca-Cola Company are aimed to increase consumer awareness and preference for the Company’s non-alcoholic beverages. The Company has the following organisational capabilities: consumer marketing, commercial leadership, and franchise leadership. The Coca-Cola Company should try to investigate emerging markets because they present excellent opportunities for recording impressive sales. The three major competitors of the Coca-Cola Company are PepsiCo, Inc., Nestle S.A. and Dr Pepper Snapple Group, Inc. The Company performs uniquely in the business world and gains competitive advantage by analysing competition within markets. The organisational leadership of the Coca-Cola Company is a vital internal business factor that has helped the firm to be a giant multinational business player. External business factors that negatively or positively impact the Company are political, economical, social and technological factors. References Balmer, J. M. (2009). Corporate marketing: apocalypse, advent and epiphany.  Management Decision, 47(4), 544-572. Barney, J. B. (1995). Looking inside for competitive advantage. The Academy of  Management Executive, 9(4), 49-61. Besanko, D., Dranove, D., Shanley, M., Schaefer, S. (2009). Economics of strategy. Hoboken, NJ: John Wi ley Sons. Cavusgil, S. T. (1997). Measuring the potential of emerging markets: An indexing approach. Business Horizons, 40(1), 87-91. De Mooij, M. (2009). Global marketing and advertising: Understanding cultural  paradoxes. Thousand Oaks, CA: Sage. Esty, D., Winston, A. (2009). Green to gold: How smart companies use environmental  strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley Sons. Harvey, C. R. (1995). Predictable risk and returns in emerging markets. Review of  Financial studies, 8(3), 773-816. Jain, S.C., Haley, G. T., Voola R., Wickham, M. (2012). Marketing: Planning Strategy  (Asia Pacific Ed.). Stamford, CT: Cengage Learning. Johnson, V., Peppas, S. C. (2003). Crisis management in Belgium: the case of Coca-Cola. Corporate Communications: an international journal, 8(1), 18-22. Kreuter, M. W., Bernhardt, J. M. (2009). Reframing the dissemination challenge: a marketing and distribution perspective. American Journal of P ublic Health,  99(12), 2123-2127. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365. Montgomery, K. C., Chester, J. (2009). Interactive food and beverage marketing: targeting adolescents in the digital age. Journal of Adolescent Health, 45(3), 18-29. Silverman, S. N., Sprott, D. E., Pascal, V. J. (1999). Relating consumer-based sources of brand equity to market outcomes. Advances in Consumer Research,  26(1), 352-358. Walsh, P. R. (2005). Dealing with the uncertainties of environmental change by adding scenario planning to the strategy reformulation equation. Management Decision,  43(1), 113-122. Werther Jr, W. B., Chandler, D. (2005). Strategic corporate social responsibility as global brand insurance. Business Horizons, 48(4), 317-324. The Coca Delineate the Ethical Issues and Dilemmas the Company Faced Each company is required to adhere to some laid down ethics when engaging in business. Without ethical regulations, business would be carried out in very unclear circumstances. Companies that have the ability would aim at maximization of their profits without taking into consideration effects of their activities on other stakeholders.Advertising We will write a custom essay sample on The Coca-Cola Company Struggles with Ethical Crisis specifically for you for only $16.05 $11/page Learn More On the same note, environmental protection and affairs of the common person will be given minimal priority if any. The laid down ethical standards are therefore designed to ensure that issues of other stakeholders are protected. Coca-Cola’s activities have been found to violate the ethical requirements in various instances. To begin with, Coca-Cola has been associated with the production of contaminated pr oducts in various countries. The first case was reported in1999 in Belgium where the product caused illness in several children. Cases of contaminated products were also reported in France and Poland. These cases were occurring when Coca-Cola was insisting that its production system was perfect and every product was of high quality. On the same note, Coca-Cola was reported to have anti-competitive prices in some European countries. It is important to note that Europe has very tough antitrust laws which Coca-Cola was breaching. In Italy, Coca-Cola was accused by PepsiCo and Virgin Cola for using rebate and discounts in the strategies to increase its sales. On the other hand, its planned acquisition of Cadbury Schweppes had to be stopped because it was against the antitrust laws of France. Additionally, Coca-Cola has been blamed of having discriminatory practices against minority employees. Minority groups complained that promotions, payment and performance evaluation was tailored aga inst them. Management had knowledge of these practices since 1995 but had chosen to remain quiet while the vice continued. In Columbia, it has been said that Coca-Cola mistreats its employees especially those that belong to labor unions. The death of some employees and death threats to others, which has made them go into hiding, has been cited to support these claims. It is ethically required that any business organization should give its true and fair financial position to the public. However, Coca-Cola compelled bottlers to buy more stock than they required thus inflating their sales and reporting higher profits than the company actually made.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This misrepresentation can misguide investors to invest in the company on the hopes that the company is stable in the long run. Though respect of contracts with various stakeholders is vital, Coca-Cola has never completely upheld this. The Company has been taken to court for breaching its contracts with its distributors. Additionally, Coca-Cola does not reveal all the information concerning the health effects of its products. It has been noted that though Coca-Cola sales its products as being healthy, they have some health side effects that are critical. Moreover, Coca-Cola Company accepted having a problem with its waste water in India where it was releasing contaminated water. On the same note, the company was also accused of using contaminated water in its plants. Determine which of the issues was the most significant and explain the reasons Arguably, the worst ethical scenario that Coca-Cola was involved in is that of selling contaminated products. The contaminated products caused illness to children in Belgium. On the same note, France also reported cases of people who became sick after consuming contaminated coke. Contaminated products can lead to loss of lives or other severe health conditions and the legal repercussions in such instances are quite serious. It should be noted that this could lead to permanent closure of the company. Similarly, contaminated products raise questions about the production process of a firm. Furthermore, if contaminated products get out of a firm it means that quality control measures of the firm are questionable (Shaw, 2010). Similarly, presence of contaminated coke products in the market could be interpreted to mean that health standards are not given priority in the company. This can adversely affect demand of the company’s commodities thus reducing its sales. The recalling of the products is also costly as the company has to incur all the expenses related to the activity. Discriminatory activities are also very serious to be practiced by any company. In many nations, discrimination of any form has been prohibited by law and there are penalties if the same is breached. Additionally, discrimination prac tices depict a company as being unwilling to uphold the principle of equality. As a result, potential employees will be unwilling to apply for job opportunities in the firm. This means that the firm will miss very many good talents that would be helpful in the future of the company. Similarly, there is a high tendency that current employees will leave the firm and move to firms where they will be treated fairly. Increased employee exit from a firm is costly because the firm will have to continuously train new people. Morale of employees is also affected by discriminatory practices and this reduces output of the company (O. Ferrell, Fraedrich L. Ferrell, 2012).Advertising We will write a custom essay sample on The Coca-Cola Company Struggles with Ethical Crisis specifically for you for only $16.05 $11/page Learn More Determine the Steps that Should have been Taken to Prevent the Issues Identified For the case of contaminated products, Coca-Cola should have put in place quality control measures to ensure that all the products leaving its plants meet the required quality standards. It should be made part of the organization policies that always all products should be tasted to ensure that they are of high quality before releasing them to the market. Each production step should be carried out carefully while maintaining the highest level of hygiene. On the same note, Coca-Cola should have ensured that all laws and regulations of any country in which it has activities, are followed to the latter to avoid being sued. This will minimize cases of the company going against laws when marketing or advertising its products (O. Ferrell, Fraedrich L. Ferrell, 2012). It would be prudent to have local legal advisors who will ensure that everything is according to the law. The company should have ensured that equality is upheld always. Payment should be based on the academic qualification of employees and their experience. Moreover, promotions shoul d be given on merit. Using a panel that is composed of people from different backgrounds would have been essential in ensuring that the color of a person would not be used to discriminate against him or her (Mackavey, 2006). On the same note, there should be laid down rules that should be followed when carrying out a performance evaluation and the same criteria should be applied across the board. Holding discussions with various stakeholders is very essential in avoiding conflicts before implementing any policy. Consequently, Coca-Cola should have ensured that consultations were always carried out and this would have eliminated the problem they had with the distributors concerning delivery of Powerade to Wal-Mart. Furthermore, there was no need in the first place of giving false financial information to the public knowing that eventually the truth will be known. Coca-Cola should have therefore adhered to the international financial reporting standards (Shaw, 2010). This would have e liminated the problem of misrepresentation which is against Securities and Exchange Commission requirements. Environmental sustainability should be among the priorities of any firm. Policies should be instituted to ensure that environmental pollution is eliminated. In this regard, Coca-Cola should have ensured that waste water treatment channel was complete before opening any plant for activities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, it would have been vital to recycle water in areas where there is scarcity of water. Furthermore, engaging the local communities in issues that affect them will go a long way in ensuring that conflicts with the local people is avoided. Over and above, business code of ethics should be the guide of Coca-Cola in any business activity that they carry out (O. Ferrell, Fraedrich L. Ferrell, 2012). Analyze how Coca-Cola responded to the crisis and Determine it was the Best way or not Of course Coca-Cola did not just keep cool when the ethical dilemmas were unfolding; it took steps though some were not equal to the problem. In the case where Coca-Cola was accused to breach its contract with the bottlers, it settled the matter by reaching an agreement where guidelines were issued on where delivery to Wal-Mart could take place. Nonetheless, the action came rather too late when reputational damage had taken place. Coca-Cola should not have left the matter to go this far. Management should have held talks with the involved bottlers to settle the matter. The delay in taking necessary actions ended up exposing Coca-Cola as a bad company (Shaw, 2010). Ensuring that the relationship with all stakeholders is good all the time should be a priority of an interlinked company like Coca-Cola. Coca-Cola thought the issue of contaminated products in Belgium was minor and did not act immediately. This was a very wrong move. Human live is human live whether it is one person involved or the whole community. It makes no difference whether it is children involved or adults. Immediately the first case was reported, Coca-Cola should have moved into action to investigate the problem. This could have sent a signal to the public that the company is very concerned with the welfare of its customers thus ensuring that the customers remain loyal to the company. Management should have addressed the media as quick as possible to avoid spread of negative information during this period (Ma ckavey, 2006). It was not sufficient that Coca-Cola waited until its employees moved to court in order to address the discriminatory claims. This showed how unwilling the firm was to address the issue. Policies to counter discrimination should have been instituted from the very moment it was realized that discriminatory activities took place. Moreover, action should have been taken to the managers under whose watch discrimination had thrived. It does not help setting up a committee that will take forever before giving any feedback. Situations like this require rapid and immediate actions (O. Ferrell, Fraedrich L. Ferrell, 2012). In India where the problem of water has been the issue between Coca-Cola and the local community, the company should have found ways of negotiating with the locals. The firm just assured people that it had an alternative pipeline and made no efforts to ensure that the toxins are contained. Instead of contemplating to recycle water used in the plant, the opt ion of relocating could also have been explored. The company should have ensured that contaminated water does not leave its plant under any circumstances. References Ferrell, O. C., Fraedrich, J. Ferrell, L. (2012). Business Ethics: Ethical Decision Making and Cases. Mason: Cengage Learning. Mackavey, M. G. (2006). Practicing Ethics in HR: Where’s the Action? Journal of American Academy of Business, 9(2), 244-249. Shaw, W. H. (2010). Business Ethics. Stanford: Cengage Learning. The Coca Abstract The Coca-Cola Company retains a business leadership position the world over and is one of the companies with a promising future. Its operations qualify for deeper study. The thesis statement for this study is that strategy behind the success of the Coca-Cola Company revolves around advertisement, a worldwide presence, and revenue maximization.Advertising We will write a custom research paper sample on The Coca-Cola Company specifically for you for only $16.05 $11/page Learn More The fact that the world consumes half a billion servings of company’s products daily justifies its expenditure on advertising, such as on the current advertising campaign dubbed open happiness. One of the definitive proofs of Coca-Cola being the world’s most valuable brands is its ability to withstand the smashing test. The gist of the test is the ability of consumers to identify the logo despite its smashing. Advertising is the key behind the brand excellence of Coca-Cola. Secondly, the Coca-Cola Company has had international operations for very many years now. The emergence of globalization is only a further advantage for the company’s international business and is not the basis. This knowledge of international business gives Coca-Cola competitive advantage. The third element of the business strategy the Coca-Cola Company is revenue maximization built on the understanding that financial soundness is the measure of a good and enduring business. The company attains this by using similar production and manufacturing processes in all its plants, using the same advertisements for all its marketing, and by using local production to reduce and eliminate the cost of transport and warehousing. The Coca-Cola Company The Coca-Cola Company is one of the greatest enterprises on earth. It is one of the oldest multinationals with operations spanning one and a quarter centuries (Zegler, 2007). The company retains a strong evolutionary character and is one of the companies with very attractive growth prospects. With the kind of achievements that the company boasts of, there is indeed a good reason to look at its operations in order to understand the reasons behind its success. While it is true that there have been difficult moments in the company’s history, it remains one of the most enduring companies of all times. This paper contends that there are three reasons why the Coca-Cola Company remains a market leader and one of the most valuable global brands. Specifically, the strategies used by the Coca-Cola Company to become successful includes advertisement, a worldwide presence, and revenue maximization. Advertisement is the most important aspect of the marketing strategy of the Coca-Cola Company. The Coca-Cola Company has an international market that spans almost all the countries of the world. As of 2009, the world, on average, consumed over a billion and a half servings of Coca-Cola products every day (Black, 200 9). It is therefore understandable why the company spends billions of dollars in advertising.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The latest advertising campaign by Coca-Cola is the open happiness campaign. The thinking behind a campaign is to identify an enduring theme that resonates with every Coca-Cola consumer. Each of these campaigns forms the basis of the advertisements produced. The genius in the Coca-Cola Company advertising strategy is the ability to reach an international audience using the same basic elements in advertisements in all its international markets. Coca-cola, according to Super Brands, is the world’s most valuable brand (Jeffrey, 2005). This means that it has achieved such success as a brand that it is impossible, or at least very difficult to tamper with it. It can survive the â€Å"smashing test† (Jeffrey, 2005, p. 278). The gist of it is that if someone took a Coca-Cola branded item such as a bottle and smashed it, people would still be able to recognize it as a Coca-Cola product. Not so many brands can stand up to this test. The power of the Coca-Cola brand is not in the uniqueness of its logo or any superior graphic design elements. Rather it is in the enduring and patient work done by the company over many years to provide a product that consumers across many generations value and appreciate. The strong company in existence today is the result of the investment the company made over the years in its advertising campaigns coupled with a careful branding effort to develop a loyal customer base (Zegler, 2007). These efforts continue to propel the company’s growth despite the challenges that it faces at various times in its existence. Carefully planned advertising is one of the keys to strong corporate performance in the increasingly competitive world that characterizes the operations of the company. The second reason behind the success of Coca-Cola is its worldwide presence. Long before many companies begun to think about global business, Coca-Cola developed a global business (Zegler, 2007). The forces of globalization found the company well on its way towards a truly global business. Coca-Cola pursued a consistent strategy by placing its products â€Å"in the right place and at the right time†, just when a consumer would need one of them (â€Å"Why Colca-Cola†, 2006, p. 19). Working with a global mindset when the world was still under the limitation of geographical boundaries provided the company with a lot of insight into how global markets operate. The company came to possess a wealth of knowledge that continues to give it competitive advantage when it comes to doing business in a global setup. Each market has its own peculiarities and hence the understanding of the local environments provides the company with a strong basis for making business decisio ns. The company’s worldwide presence, based of its long-term vision of providing a product that meets a human need, gives the company a strong place as an international player. As most companies expand to take advantage of emerging opportunities to operate globally, Coca-Cola is simply adapting its methods to take advantage of the new opportunities (Patrick, 2002). This will ensure that the company remains a leader in developing international business.Advertising We will write a custom research paper sample on The Coca-Cola Company specifically for you for only $16.05 $11/page Learn More It already has unmatched infrastructure in about two hundred countries, so the advantages of globalization such as faster communication, real time order processing and faster analysis of market trends only boosts its traditional strengths (Black, 2009). These possibilities build on the already existing presence and are not the only basis for the company’s inte rnational business. In this sense, Coca-Cola is decades ahead of its competitors. The third core element in the success of the Coca-Cola Company is its commitment to revenue maximization. No matter how strong a company’s brand is, and no matter how good its business strategy is, if they do not translate to revenue, the business cannot survive (Black, 2009). The Coca-Cola Company clearly understands this precept. There are a number of things that Coca-Cola does to ensure that it keeps its operating costs down. The strategies include using standardized products, common adverts, and local production. All Coca-Cola products have the same ingredients regardless of point of manufacture (â€Å"Why Coca-Cola†, 2006). The company uses standardized production processes to take advantage of the efficiencies that such methods bring. It is possible to reduce the operating costs and maximize revenues by using standardized processes. It reduces the unknowns in the production process and reduces the need and cost of maintenance. Comparable manufacturing units produce the Coca-Cola products hence the technical personnel can work in any of the plants. This reduces the wage bill and makes the scheduling of maintenance convenient. The other method that the company uses to maximize its revenues is that it uses similar advertisements in all the countries to reach its customers (Jeffrey, 2005). What this does is that it eliminates the need to develop custom adverts for every market, which would consume substantial resources. Coca-cola has the knack for producing adverts that do not require any linguistic components to communicate. Language is a very strong barrier. By using concepts that do not depend on any language, the advertisements can meet the needs of the company in any part of the world. The overall result is a significant reduction in operating expenses that helps to maximize revenues. The third way through which Coca-Cola maximizes its revenue is by using loc al production within its markets to reduce the transport and warehousing costs that a central manufacturing system would entail. Coca-Cola has several bottling plants in all the markets that it serves.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The role of the regional offices is to ensure that the bottlers are operating profitably and that they maintain the quality standards set by the company. Local production reduces the interruptions in supply and makes it possible to develop unique products for local markets to hedge the other flagship products (â€Å"The Science†, 1998). The products developed locally normally have business advantages that do not exist if their development targets the international markets. Local production ensures that the company can take advantage of profitable opportunities to improve the overall standing of the company. More importantly, it reduces the high cost of transport and warehousing hence it serves to improve the bottom line of the company. In conclusion, the Coca-Cola Company stands as an example of a company with a fundamental understanding of its markets. It is also a good example of why every business ought to have strong fundamentals if it plans to operate for a long time to come. What the Coca-Cola Company has achieved over the years is testament to the fact that understanding customers is central to the long-term success of any business. The company’s use of advertising is legendary, and demonstrates the innovativeness inherent in the company. Apart from that, the company has made good use of its worldwide presence to create value for its shareholders. Globalization is only making operations more efficient for the company, because it already operated as a global corporation before the technological developments that increased the rate of globalization came up. Thirdly, the company has strived to pursue revenue maximization by adopting business practices that make it possible for it to save on inputs, and to reduce on operating costs. This unique mix of strategies, developed over time, is the source of the company’s enviable standing in the business world. The future of the Coca-Cola Company seems secure as long as it remains committed to the values that have contributed to its current success. Reference List Why Coca-Cola has lost its fuzz. (2006). Strategic Direction , 22 (1): 19. Black, K. (2009). Business statistics: Contemporary Decision Making. John Wiley and Sons: New York, NY. The science of alliance. (1998). The Economist . Retrieved from https://www.economist.com/business/1998/04/02/the-science-of-alliance Jeffrey, P. (2005). Brand sense: How to build powerful brands through touch, taste, sight and sound. The Journal of Product and Brand Management , 14 (4/5): 278. Patrick, S. (2002). Cashing in on the world cup. Far Eastern Economic Review , 165 (22): 42. Zegler, J. (2007, July). Coca-Cola, 125 years young. Brand Packaging: 30-32. The Coca The Brand Coca Cola is a brand name that is known and recognized across the world. The Company was founded in 1886 and it has carried the brand name all along. A brand is the image and the recognition the organization has because of the products or the services it offers. It is what the customers identify with the company (Champniss and Vila 67). The brand creates identity of the organization with the customers.Advertising We will write a custom essay sample on The Coca-Cola Brand specifically for you for only $16.05 $11/page Learn More The brand distinctiveness is always a combination of a name, symbol, logo, slogan, color or a signature. The name is the most important of all the components of a brand because its use in language will give a reference. All the other components in a brand can change over time, but the name will hardly change. For instance, the Coca cola company has maintained its name ever since but the color and the writings of its logo has been changing over time. The writing on the Coca Cola bottle has changed severally over the years, but the name and the colors have remained the same. Pepsi Company too has its own logo which has been changing over the years but the name and the colors have remained the same (Beverland 87). Pepsi Cola Company Coca Cola Pepsi Created first in 1886 Created in 1890 Uses curly Spencerian script font to represent the youthful spirit Uses italic roman font for easier reading Red and white colors dominate was to keep it simple and to attract youth Blue and Red color dominate and white it was to symbolize American culture The contour bottle was to symbolize youthfulness A 3-dimensional object resembling the globe Registered as a trademark in 1887 Registered as trademark in 1903 Marketing and Marketing Mix Marketing is an all embracing business activities that attempt to achieve the organization’s goals by meeting the customer’s expectations by means of deliveri ng the right product or services at the right place at the right time in right quantities. It includes all the strategies employed in Business development, sales and communication that will eventually increase profits and create wealth for the stakeholders. Marketing mix is a deliberate plan by the organization to control all the products components that is the product itself, the price, the place where the product will be found and the promotion of the product in the market. These components are adjusted until the optimal level is achieved where it best serves the interest of the customer and at the same time generating revenues for the organization (Cadogan 54). Product overview The Company has employed the market mix in the sale of it products, the Coca Cola or just Coke is one of the products which have carried the company’s brand name. There are over 3, 500 brands sold by the company world wide and in the UK there are about 20 different brands.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The coca cola brand in the UK has three variants. The Coca Cola which was introduced more than hundred years ago, the diet coke which was introduced about 30 years ago and the Coca Cola zero which was introduced in the market in 2006. The three brands are the leading product line for the company in the UK (Bodden 38). Coca cola or just Coke is the most popular brand in the company that has generated more revenues and sales than any other. It has been found that coke is the most consumed liquid after water. This means the product is so popular and the demand is big. The design of the bottle known as the contour bottle is the famous one aimed at ensuring a firm grip in the hand when holding the bottle, Its design has remained the same ever since. The drink is packed in bottles that vary from 2 liters, 1. 25 liters, 600 ml, 300 ml; they are also packed in cans u sually 375mls. There are also packaging in plastic bottles of various sizes (Bodden 42). Pricing Pricing policy is among the primary goals of companies in the long run. For the Coca Cola Company to thrive in the market and be ahead of its competitors, the company has to pursue a pricing strategy which guarantees profitability and affordability to the end consumers. The company is the most popular and the biggest producer of soft drink and its products are among the cheapest. This is possible through the low cost production giving the consumers, retailers and distributors real value for money. Because of its efficient distribution chain the company is able to produce en mass therefore enjoying economies of scale and therefore keeping the prices of the products low and raking in profits at the same time (Doole and Lowe 120). Coke is still the best selling soft drink, although every product has different stages called the product life cycle which varies from the time it was introduced in to the market, it’s the growth over time and finally the maturity where some decline is experienced. The company has done great and in-depth analysis of the product life cycle and it has managed to maintain growth. This has been achieved by introducing new variants of the same product for instance; in 1984 the Diet Coke was introduced in the UK market, this saw a big success in terms of sales and has kept the coke brand a head of other brands. Besides, it introduced other variants such as the Lemon, Vanilla and Caffeine free coke.Advertising We will write a custom essay sample on The Coca-Cola Brand specifically for you for only $16.05 $11/page Learn More Coca Cola Company has managed to introduce new variants of the already existing products especially when the product has reached it maturity stage, thereby invigorating once again the life of the product and making competition even more intense in the market (Kotler and Lee 145). The Place and th e Distribution Channels The right place where the product is found is a very important aspect as far as coke is concerned. The company has enormous distribution channels that ensure the product reaches every corner of the country, and this is not only in the UK, but across the globe. The distribution system is so efficient and effective; it ensures supplies are in big superstores like Tesco or Sainsbury, small supermarkets, corner shops, petrol stations, restaurants, cafes, cinemas, clubs and bars. Virtually every shop stocks coke for sale in its shelves. The company’s motto has been to find the product within an ‘arms reach of desire’, and it has really lived up to its saying. This is a strategy to ensure the product is accessed to by all the potential consumers, and the market to remains saturated with the product all the time (Grant 180). The company uses the appointed distributors in the different sales regions to distribute their products to different outlet s; there are salesmen who work closely with the distributors to ensure the supplies in the territory are at optimal levels. These salesmen gather data on the availability of the products and any other complaints from the customers and retailers; the same is used to improve the services in future (Doole and Lowe 201). Promotion Promotion has been the major secret of coke’s success; it is through the promotion that the consumers become aware of the product. This is the link between the consumer and the product, when the link is met the outcome is always a big success. Coca cola has managed its promotions very well. The way the product is promoted and advertised will determine the success of the product in the market (Brassington and Pettitt 456)Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Advertisement The company so far has come up with most outstanding adverts, for example the special Christmas adverts featuring Santa Claus and the polar bear, the advert changed the perception people had for Santa Claus. It is such adverts and promotions that have made coke to stand out from the rest. It is believed that Coca cola trade mark has almost 94 percent recognition all over the world and the word coke comes second as the most used words after the word Ok. To reach that level of popularity needs a lot of innovative ways of massive and consistent advertisements, and this is seen in the various advertisements made almost everywhere, in the newspapers, the magazines, radio, internet, billboards and Television (Grant 206). Internet selling Coca Cola Company uses its web page to promote some of its key marketing concepts. One of which is the demographic data gathering where the company will use to find which groups of consumers are using its products. These consumer groups can be divided and subdivided over sex, age, interest, country residence and ethnicity. The data can be analyzed to give an insight of trends and which groups consume what brands. This will give a direction of where to concentrate more efforts in future. This will also provide information on how to update their websites depending on the feedback information got from the customers visiting the site (Doodle and Lowe 403). The company also uses its website on marketing by use of customer relationship Management (CRM) that is building and maintaining a lasting relationship with the customers by way of providing good customer service and keeping customers satisfied. This will keep the customer base growing and will boost profits in future. From the website the company provides email links and telephone numbers where customers can contact the company with questions or any other complaints. There is also the frequently asked questions section where customers can find frequently raised issues c oncerning customer service. Another internet selling concept is the demand management by allowing the users to customize the site after they have registered. In customizing the user will set which icons and links are visible, this process allows the company to market the products to certain group of people and consequently increasing demand on the target markets (Beverland 203) Sales Promotions There are different types of sales promotions the company has engaged in the UK, in the past the company has sponsored English football league, where the division one league was re branded as English Coca Cola Championship. The aim is to target the young generation and all the football funs. ‘A win a player’ was a very effective sales promotion of the company with a huge success, where and individual could participate by sending a text on a mobile phone or participating online. An individual could win â‚ ¤0.25 million for his club of choice and a personal cash win of â‚ ¤ 1 0,000. To implement the promotion, massive TV advertisements, press and online advertising, in store POS materials, paintings were used extensively (Brassington and Pettitt 503). Personal selling Promotions The company has engaged in personal selling promotions in the past, for instance, in the months of May and June 2009, the coca cola company in UK started a mobile coupon campaign in partnership with i-movo Company where numerous products of the Coca Cola company were distributed to consumers using the digital voucher on the mobile phone. Some selected PayPoint outlets were given Point of sale (POS) material and other posters which showed the simple steps required of any customer to get a free drink. The instructions were simple; the customer had to send a text massage ‘YES’ from their mobile phone including their date of birth. The customer gets a valid voucher code number instantly which is validated at the PayPoint terminal. The company was able to monitor the prog ress of the campaign from one store to the other and the type of brands consumed in real time. The retailers of the products were reimbursed within a week through the PayPoint. By the end of the promotional campaign which took about eight weeks, approximately 200,000 drinks were given away to about 100,000 customers all over the UK, this was recognized as the most effective and popular mobile phone campaign by the company in the UK. This system allows the company to run a promotional campaign of some products in selected stores which facilitates sampling of various retail outlets without any costs of additional staff (Doole and Lowe 426). Public Relation Exercise The Coca Cola’s PR activity has been witnessed in several countries around the world, when the company is sponsoring of a major event like the FIFA world cup in 2010, they would like to get the pre-event time as part of the contractual package. This gives the company to showcase their logo and their brand name and in addition the opportunity to create a unique experience towards the excitement preceding the main event (Champniss and Vila 304). The company’s PR in the forthcoming London Olympics in 2012 has already started in earnest, and the company has a long history with Olympic Torch relay. Before the start of the Olympic Games the torch will pass through several cities in the UK and the company as one of the main sponsors of the event will have an opportune moment to present different PR strategies (Grant 312). Conclusion The company has employed the strategy of market mix in its history of business with the greatest ingenuity which has made it the world leader in soft drink market. The types of promotions have made a permanent impression on the minds of customers and have translated into sales increase. The company spends a lot of money on advertisements and research to come up with new and innovative products that appeal to customers (Kotler and Lee 201). Beverland, Michael. Build ing Brand Authenticity: 7 Habits of Iconic Brands.  London: Palgrave Macmillan, 2009. Print. Bodden, Valerie. The Story of Coca-Cola. New York, NY: The Creative Company, 2008. Print. Brassington, Frances and Stephen Pettitt. Principles of Marketing. 4th ed. New York, NY: Prentice Hall, 2006. Print. Cadogan, John. Marketing Strategy: Marketing-mix Strategies. London: Sage Publishing. 2009. Print. Champniss, Guy and Fernando Vila. Brand Valued: How Socially Valued  Brands Hold the Key to a Sustainable. New York, NY: John Wiley and Sons, 2011. Print. Doole, Isobel and Robin Lowe. International Marketing Strategy: Analysis,  Development and Implementation. 5th ed. Washington, D. C.: Cengage Learning EMEA, 2008. Print. Grant, John. Brand Innovation Manifesto: How to Build Brands, Redefine  Markets and Defy Conventions. New York, NY: John Wiley and Sons, 2011. Print. Kotler, Philip and Nancy Lee, Marketing in the Public Sector: a Roadmap for  Improved Performance. New York, NY: Wharton School Publishing, 2007. Print.